Legal
Disclosures
Who we are, who holds your money, and what we do not do.
Effective April 23, 2026
1. What BagEquity is
BagEquity is a product of Bag Equity LLC. BagEquity is a financial technology company, not a bank.
BagEquity is not a bank, a broker-dealer, or an investment adviser. We provide the software that connects your bank account, sees the purchases you make, and moves the amount you choose into a savings account for your athlete.
2. Who holds the account, and what is protected
Your athlete's custodial account is held at Alpaca Securities LLC, member FINRA and SIPC. It is a securities account, not a bank deposit.
- The account is held at Alpaca Securities LLC, member FINRA and SIPC.
- SIPC protects the account if the brokerage fails. It does not protect against investment loss.
- Uninvested cash may be swept to program banks. It is FDIC-insured while it is held at those banks, and only while it is held there.
- SIPC and deposit insurance are different protections and cover different things.
3. Your athlete's custodial account (UTMA)
BagEquity facilitates the opening of a custodial securities account for the benefit of the child, held at our brokerage partner.
- The parent or guardian serves as the custodian with full legal responsibility.
- The account is held for the benefit of the child.
- Under Colorado law, the account transfers to the minor at age 21.
- The parent or guardian manages the account on the child's behalf.
This is a custodial securities account held at Alpaca Securities LLC, member FINRA and SIPC. It is not a bank deposit. SIPC protects the account if the brokerage fails, and does not protect against investment loss.
4. What your subscription pays for
Your monthly subscription is a platform fee for access to BagEquity's technology and software platform. It is not a bank account fee, a fee for banking services, or a payment-processing fee.
- Starter: $15 per month, one athlete.
- Family: $25 per month, up to three athletes.
- Team: $35 per month, up to six athletes.
- Coach: free, view-only access for coaches.
New users receive a 7-day free trial. Subscriptions renew automatically each month until canceled. Money you set aside for your athlete is separate from the subscription fee and belongs to the account holders.
5. Bank connections
BagEquity connects to your bank accounts through Plaid, a third-party financial data provider.
- Multi-factor authentication is required before linking a bank account.
- Bank credentials are handled exclusively by Plaid and are never sent to BagEquity servers.
- We access transaction data to recognize your sports-related spending.
- You can unlink your bank account at any time in the app.
6. Our service providers
- Alpaca Securities LLC, member FINRA and SIPC: holds the custodial account.
- Plaid: bank account connection and transaction data.
- Stripe: subscription billing.
Transfers are processed by ACH. ACH transfer errors are corrected in accordance with Regulation E.
7. No investment or tax advice
BagEquity does not provide financial, investment, or tax advice, and does not manage investments. We are not responsible for decisions you make based on information in the app or on this site.
Talk to a qualified professional about your own situation before making financial decisions for your family.
8. Examples shown on our site
Dollar amounts shown on our website and in marketing materials are examples used to explain how the product works. They are illustrations, not projections, and not a promise of results.
What you actually save depends on how much you spend on your athlete and the savings rate you choose.
9. Children's privacy
We comply with the Children's Online Privacy Protection Act (COPPA). Accounts are opened and managed by a parent or guardian who is at least 18 years old and a U.S. resident.
For details on what we collect and how we protect it, read our Privacy Policy.
Questions
Email support@bagequity.com and we will get back to you.